Online store

Mamino

2026 Wordpress, Woocommerce, Carbon Filds, PHP, JS
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Design: Tetiana Hulevata ↗

Mamino — Publishing House Online Store on WordPress + WooCommerce (Custom Theme, Gutenberg Widgets, Bonus System)

For Mamino, I developed a full-featured e-commerce website for a publishing house on WordPress + WooCommerce. The project includes a custom store theme, multiple custom plugins, advanced Gutenberg widgets, and significant WooCommerce customization to match the required design and business logic.

Website: https://www.mamino.store/

What was delivered

1) Custom WordPress Theme for E-commerce

  • A custom-built theme tailored specifically for an online bookstore
  • Deep integration with WooCommerce and a layout designed for scalability and performance

2) Custom Gutenberg Widgets Plugin

I built a plugin that adds custom Gutenberg widgets/blocks, including:

  • Hero Slider with admin controls: arrows, bullets, autoplay, and slide ordering
  • Widgets for displaying latest products
  • A product grid widget with flexible filters (by categories, tags, IDs, etc.)
  • A unique “Popular Books” fan-style slider: books are displayed like a fan deck, and scrolling the mouse wheel flips through the books with an interactive page-turn effect

3) WooCommerce Frontend Customization

The design required significant changes to standard WooCommerce templates, so I rebuilt key store components:

  • Product page (single product)
  • Product archive/catalog
  • Cart and checkout experience
    All components were fully customized to match the UI/UX requirements.

4) Bonus / Loyalty System + User Account Area

  • Implemented a bonus system with bonus accrual based on the number of purchased items
  • Built a custom user dashboard with detailed bonus history (earned/used), promotional notifications, and account information

5) Authors and Reviewers Management (Custom Plugin)

  • Developed a plugin to manage book authors: biography, contacts, and structured profiles
  • Each product can select an author, and the chosen author is automatically displayed on the product page
  • Added a reviewer role with the same functionality (reviewer profile linked to products)

6) Advertising Blocks (CPT + Widgets/Shortcodes)

  • Created a custom post type for ads/promotional blocks
  • Ads can be organized by categories and displayed via widget or shortcode
  • Admin can configure: number of items shown, category filtering, and placement across the site

7) Category-Based Color Schemes (Advanced Theme Settings)

I implemented a powerful feature that allows the admin to assign a different color scheme per product category, including:

  • Buttons color
  • Text color
  • Background colors
  • Even the logo color (to match category branding)

8) Integrations

  • Payment system integration and configuration
  • Shipping plugins: Nova Poshta and Ukrposhta
  • Checkbox PRRO plugin
  • Newsletter plugin setup
  • Custom search plugin returning categorized results: Products / Categories / Blog

Result

Mamino received a highly customized bookstore platform with a strong visual identity, interactive UI components, advanced content control through Gutenberg widgets, and business-ready functionality (loyalty system, shipping/payment integrations, advertising blocks, and a smart categorized search experience).